Full event merchandise management

When it comes to hosting a successful event or festival, every detail matters, and that includes merchandise. RedSoda specialises in providing appropriate merchandise solutions that can elevate your event to new heights. This includes our 'comprehensive' execution that covers the A-Z of merchandise management and creates a 365-day-a-year income opportunity while driving customer engagement and loyalty.

Unique and well-executed event merchandise has the power to create a sense of belonging and foster attendee engagement. When attendees feel connected to your event through merchandise, they become ambassadors for your brand, driving future attendance and word-of-mouth promotion. RedSoda understands the importance of creating merchandise that resonates with your audience and keeps them coming back for more. Whether it's creating custom-designed clothing, branded accessories, or unique collectibles, we are dedicated to helping you cultivate a loyal community around your event.

Our comprehensive


We work with you to create the best solution for merchandising reach. Firstly, understanding the target customer is essential as the first building block of any range and execution plan.

We have access to over 20,000 items as well as high-quality, made-to-order supply options.

Our aim is to maximise your opportunity while reducing working capital exposure and waste.


'JIT' Immersive Ranges

Our award-winning Just-In-Time (JIT) process enables us to take advantage of real-time events and reflect them in our sustainable merchandise offer.

On-Site Retail

We have experience executing on-site event merchandising for The Edinburgh Tattoo, The Who, Rod Strewart, The Lumineers and Dermot Kennedy.

365 Retail

Our retail service is underpinned by a 365-all-year business model that enables e-commerce connectivity pre, during, and post-event. This is a proven model to drive incremental sales and loyalty.

"The Royal Edinburgh Military Tattoo have secured a true partner in RedSoda. They operate as trusted adviser to the business on our strategic approach to retail and the agility they offer through their end-to- end proposition has also enabled us to adapt instantly to changing customer demand. RedSoda have therefore been a key contributor to the growth of our retail revenues."

— Martyn Wilson, Head of Commercial

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