RedSoda global partnership marks FIM rebrand with new uniform and merchandise solutions


The FIM is pleased to announce that their partnership with RedSoda will include providing a complete range of clothing for FIM staff, FIM Commissions and FIM Officials across the world. Additionally, merchandise will also be available to the public, this will include the FIM 120 Years range, offering a selection of must-have items, such as branded polos, t-shirts, hoodies, caps, and mugs.

The FIM (Fédération Internationale de Motocyclisme) founded in 1904, is the governing body for motorcycle sport and the global advocate for motorcycling. The FIM is an independent association formed by 121 National Federations throughout the world. It is recognised as the sole competent authority in motorcycle sport by the International Olympic Committee (IOC). Among its 50 FIM World Championships the main events are MotoGP, Superbike, Endurance, Motocross, Supercross, Trial, Enduro, Cross-Country Rallies and Speedway.

RedSoda is an award-winning merchandise solutions company, serving sports, events, and corporate organisations. They are renown for delivering exceptional products and comprehensive solutions tailored to everyone’s needs, including customer analysis, design, sourcing, manufacturing, retail, and customer service. Their dedicated team always goes above and beyond to exceed expectations and build strong, collaborative relationships. 

Fabio Muner, FIM Marketing and Digital Director, said: “The FIM is thrilled to have RedSoda on board as a global partner to mark the rebrand of the FIM logo with new uniforms. We believe the new uniform will not only bring a modern style but also comfort to our staff and officials who work hard to ensure the safety and success of motorcycle sport worldwide. We are grateful to RedSoda for providing the FIM family with shirts, t-shirts, pants, sweaters, all-season jackets, caps. While also celebrating this important 120th year of the FIM we look forward to offering official FIM merchandise to the wider audience too.”

Tony Sheridan, RedSoda Chief Executive Officer, added: “We are proud to announce our partnership as the 'FIM Official Merchandising Partner', coinciding with FIM's rebrand and 120-year anniversary. In our initial months of collaboration, we have introduced the new Official Products to staff and officials globally and are preparing to launch e-commerce ranges for major competitions. Looking ahead, we are enthusiastic about collaborating with sport stakeholders to enhance borderless uniform and merchandise strategies, with the aim to elevate the overall offering.”